Pretty cool if you’ve lost your copy of the festival guide!

http://www.z-comm.com/

2009 as has been a great year for Visual Jazz  – soon we will post up a bit of a 2009 in Review, so look out for that.

In the meantime, we are going to integrate the VJ Sydney blog into the newVJ Brew blog to give the agency one united voice platform – so switch over to the new VJ Brew blog today.

Was great fun, need to do more of that.

Here’s what we put forward:

View the stats/results here

Here’s a live video of the game.

Get and play the game from the App Store

The campaign highlights the various effects the new NikonD5000 has when using the settings.

Visual Jazz executed a new Brandtube online advertising execution as part of the campaign.

(View live version here)

You know summer is really here and the cricket season is in full swing (*bliss*) when this feature starts appearing.  I especially enjoyed the download widget last year.

But this year as I tune in to hear Australia adequately (not brilliantly though) squeeze the life out of the West Indies bowlers on ABC Grandstand, I’ve noticed a massive leap-improvement of the Johnnie Walker offering.

This new enhancement has a lot of new information and live features at a touch of a button.

Pie charts, batting statistics, umpire statistics, newsworthy news flashes (FYI Hussey just past 17 Test 50’s) and much more all wrapped up in a new interface design.

Much less Johnnie Walker branding, but he’s still there walking….

The ONLY thing they now need to do is take the whole thing off and away from SMH/TheAge and put it onto NineMSN and get the rights to stream live video content through this branded application….or, do a deal with ABC Grandstand to stream their radio coverage….

It’d put a bit of a dent in productivity, but I’ve seen recent statistics that say workers in Australia do multi-millions of dollars of extra work for free for corporate Australia these days, so, you know, a bit of balance is called for!

I love it, and if you like cricket you’ll be a fan soon too.

Get the score live now here.

So far (1/2 way through day one) we’ve seen about 150 attendees come to the session.

First session crowd arrives:

Session #2 crowd:

NineMSN stands

NineMSN have pulled together an excellent array of targeted advertising packages and educational materials at the tradeshow, as well as investing some of their most senior talent to speak at the event as well as personally show business owners around the stands.

Visual Jazz will be producing all the banner creative for any customer that signs up to one of the NineMSN SME packages.

Check out Foodista – the cooking encyclopedia that is editable by anyone.  Launched late last year in Seattle, Foodista is a collaborative project to build the world’s largest, highest quality cooking encyclopedia. Rather than include hundreds of recipes for the same basic result, however—the way many recipe sites do—Foodista aims instead to perfect a few key recipes through the collaborative editing process. Thousands of high-resolution photos from the Flickr.com Creative Commons currently illustrate the topics on the site—though not the results of specific recipes, as TechCrunch points out—and users can also upload their own photos.

Perhaps a case to prove if too many cooks do spoil the broth? Let’s wait and see!

It will definitely revolutionaise the GPS Navigation market, other companies such as TomTom, Navman and Garmin will be expected to be better at what they do, otherwise i can’t see how they’re gonna survive this, given that Google will most definetely roll this product out to other mobile platforms as well.

Google Maps Navigation product page

Dunlop Volley (Volley Warehouse Campaign)

I recently came across this very cool and humorous digital execution from Dunlop Volley – a well known brand but one I hadn’t seen much from in many years. I am probably not the exact target market for this brand, but it really appealed to me.

The Volley brand has a 70 year history in tennis attire and has more recently developed into a sporty/fashion brand for the sub-twenty-people demography (or those still aspiring to be sub-twenty).

The campaign centres on mock-invention ‘As Seen on TV’-style videos contained in a warehouse-style website, all of which is a tongue-in-cheek poke at trashy slash-price advertising.

The mock-inventions solve core issues of the target audience’s life, such as the Dish Jockey that enables you to do the dishes as if you were still at the party the turntables, and the Gig Viewer which ensures you can see the band regardless of where you are in the mosh-pit. The TVCs are extremely well cast, and comments on YouTube show that some viewers thought they were for real products. This is a rather scary fact, but indicates that the ads have hit the mark.

A terrific addition to the site is the user generated content capability in the Warehouse Blog which has drawn some very funny uploads. The stand-out clip for me is ‘Kaboom’. Warning though, trawling through all these clips is addictive.

With a buying audience that is very marketing savvy, the site is sure to appeal for the humorous take of slash-price star-burst adverting commonly shown today. Best of all, it’s delivered in the place where this audience spends most of their time – the internet.

What I really like about this campaign is that it doesn’t have technology as the core feature; it has a simple and humorous idea which is delivered very effectively to the intended audience online.

The campaign also doesn’t take itself too seriously, and the brand is subtly woven into the themes of the mock-inventions and site content.

A real winner for me, this one should pick up some awards but also lift sales of Volley shoes.

Kudos to Marilyn & Sons, who came up with the idea, and a big hats off to the client for running with it.